CASE STUDIES & SUCCESS STORIES
Discover how we build brand visibility, protect corporate reputations, and analyze media sentiment for leading Indonesian institutions and corporations.
Upstream Oil & Gas Industries
Description: Satuan Kerja Khusus Pelaksana Kegiatan Usaha Hulu Minyak dan Gas Bumi (SKK Migas) is tasked with managing upstream oil and gas business activities in Indonesia under Cooperation Contracts (KKS). Our primary focus is to transform complex industrial data into human-centric narratives to boost public engagement and strengthen societal trust.
Scope of Work: We managed SKK Migas's multi-platform digital ecosystem (including Instagram, Facebook, Twitter/X, Threads, YouTube, and TikTok). Enhancing two-way interaction through digital activation (such as interactive quizzes and 'Temu Netizen' community gatherings), managing live on-site coverage, and optimizing targeted digital ads.
Government & Public Diplomacy
Description: The Directorate General of American and European Affairs (Ditjen Amerop) is a strategic component of the Ministry of Foreign Affairs of the Republic of Indonesia. Our primary focus is to elevate Indonesia's digital diplomacy by translating complex geopolitical updates, bilateral agreements and diplomatic engagements into engaging, visually striking, and high-impact digital narratives.
Scope of Work: We enhanced Ditjen Amerop’s digital diplomacy and public outreach across the American and European regions by conducting in-depth research and strategic editorial planning aligned with Indonesia's foreign policy objectives.
Government, National Security & Public Affairs
Description: The Ministry of Defense of the Republic of Indonesia (Kemhan RI) is responsible for national defense management, military readiness, and safeguarding the country's sovereignty. Our primary focus is to elevate Kemhan’s digital landscape by translating complex national security updates into clear, high-impact, and trusted public narratives.
Scope of Work: We optimized Kemhan RI’s digital ecosystem and public outreach by developing a comprehensive communication framework aligned with national defense priorities. Our team managed strategic content production and executed meticulous media monitoring to track public sentiment.
Optimizing Public Service Complaints Channels
Description: Ombudsman RI supervises the implementation of public services across state administrators, BUMN, and private bodies assigned to administer public facilities. They aimed to share daily supervisory updates and gather public complaints directly via social networks.
Problem: The public remained largely unaware of how to file complaints about inadequate public services. Optimization was required to educate citizens on the Ombudsman's vital supervisory role and function.
Positive Campaign Strategy
Description: PT Semen Indonesia Tbk is the largest state-owned cement manufacturer and holding company in Indonesia. They sought to bolster corporate reputation and manage key industry conversations.
Our Strategy: We structured a comprehensive positive campaign framework, driving custom content production to highlight corporate responsibility, sustainability, and market leadership metrics.
Sentiment & Issue Monitoring
Description: IPB University is a leading state agricultural university in Bogor, Indonesia. To protect academic prestige and public credibility, they required real-time analysis of digital conversations and news media sentiments.
Strategy & Actions: We implemented weekly issue audits, separating positive and negative conversations using advanced monitoring tools. We amplified positive research stories and structured targeted paid campaign ads to balance public discourse.
Sharia Merger Sentiment Analysis
Description: Bank Syariah Indonesia is the largest state-owned Islamic bank in Indonesia, officially formed in 2021 as a merger of state-owned sharia banking institutions.
Our Strategy: We set up extensive sentiment research covering public perceptions across media networks. We indexed and monitored digital mentions to generate actionable reports advising next-step messaging strategies.
Infrastructure Issues Mapping
Description: Protelindo is the largest independent owner and operator of wireless communications towers in Indonesia, managing vital infrastructural connections.
Our Strategy: We conducted issue mapping (covering both positive and negative public discussions) and compiled strategic recommendation briefs to improve public branding and stakeholder relationships.
